What Determines Link Value?

Have you ever wondered how do search engines determine which links are greater than another? What does a link’s value in a search engine? The answer you are looking for rests inside the elements of a link as well as the search engine you’re using.  As normal users of search engines, we don’t fully understand what makes a search engine tick, however, search engines have been around for a long enough time, that we have been able to study their ways to get a pretty decent idea.

My favorite and possibly one of the best and most common ways engines use to determine value is anchor text. Halden Zimmerman an example of anchor text. Halden Zimmermann is highlighted showing that the name “Halden Zimmerman” is the anchor. The name is connected to a link. You have probably been to other websites and seen other such examples of this on the webpage with works like “click here,” or, “next page.”

Another way that determines the value of a link that has become more and more popular over the past 8 years is how many times a site/link has been shared and clicked on social media. If you think about how many links are being shared and clicked constantly every day just in your circle of friends, you can get an idea that search engines are busy, especially if you multiply the work load to a few billion clicks every half second.

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