Tag Archives: SEO

Software Development Proposal Templates: Comparing Templates for Link Building and SEO Purposes

SEO Linkbuilding software developmentIf there is a single business maxim that can be universally applied regardless of industry, it is the simple fact that optimizing productivity and enhancing efficiency should be viewed as constantly evolving processes in need of consistent attention. Saving time and increasing productivity bring significant benefits to companies in any industry or endeavor, and it is certainly true that link building and SEO firms have a great deal to gain through the use of strategies aimed at achieving these outcomes. One of the many ways in which link building and SEO firms can accomplish this is through the use of software development proposal templates.

While it is clear that a software development proposal template yields a number of positive outcomes, SEO and link building firms still have to select the most ideal template based on several specific factors unique to the firm’s operations. Many firms find software development proposal templates from Proposable as well as from TinderBox to be the most ideal due to the inherent ease with which they can be implemented and the level of customization possible, though many others prefer to use the Proposable template because of its document tracking capabilities.

For the basis of comparison, several software development proposal templates were evaluated according to each one’s ability to meet the various needs of SEO and link building firms, with a particular focus on each of the following:

• Ease of use
• Optimization and organization
• CRM integration

There are a number of exceptional templates available to SEO and link building firms, but it is nonetheless critical for firms to thoroughly research the different functionalities and capabilities associated with each proposal template in order to ensure that productivity and efficiency is improved to the greatest degree possible.

Ease of Use

In terms of the ease of use and the speed with which the software development proposal template could be implemented, several companies could easily make a claim as the simplest and most straightforward, including each of the following:

• Proposable
• Paperless Proposal
• TinderBox

Of course, there is more to consider other than the template’s ease of use, but there is something to be said for a template that is able to deliver a wide range of capabilities while still remaining simple and straightforward.

Optimization and Organization

One of the principal difficulties associated with previous proposal efforts included the seemingly endless back-and-forth that could go on between two parties while working on the details of an arrangement and then signing off on all the necessary documentation. Proposable, for example, has eliminated this back-and-forth by including features in which it is possible to utilize virtual signatures as opposed to the process in which a document had to be printed, signed, scanned and then returned to the original sender.

CRM Integration

Customer relationship management is absolutely critical in any endeavor, and link-building firms certainly have a clear understanding of this notion and incorporate a CRM system for this purpose. When selecting a software development proposal template, it is therefore important that the template can be seamlessly integrated with the CRM that is likely already in place. Paperless Proposal, for example, can be integrated with two CRMs in NetSuite CRM and Salesforce CRM, while Proposable can be directly integrated with at least four CRMs: Capsule, Highrise, Insightly, and Salesforce.

Marlon Kobacker Talks Sustainable SEO and the Importance of Tracking User Satisfaction Signals

 

Marlon Kobacker SEOMarlon Kobacker’s expertise regarding sustainability extends beyond the world of sustainable design and renewable energy, as the renewable energy expert also has a keen understanding of the best practices for highly effective SEO and link building. While acknowledging that SEO best practices must continually evolve in response to the newest updates to the ever-changing search engine algorithms, Kobacker also outlined the critical and consistently effective strategies many businesses overlook when developing an overarching plan for SEO and link building.

Keyword density and the inclusion of quality links will surely be key considerations going forward, but those concepts are among the many in SEO that are often subject to change. So even though it remains essential to focus on these concepts, it is also necessary to ensure equal attention is paid to those strategies that will remain consistently effective throughout each subsequent change to the search engine algorithms. Of those strategies, perhaps none is more critical than user satisfaction and engagement.

Since a search engine’s goal is to provide the user with the most relevant and high-quality links concerning a particular subject, the designers of the search-engine algorithms consistently value user satisfaction signals when making alterations. For businesses and SEO professionals, this means that websites must be designed so that users are not just drawn to the site but also remain engaged with the content they find once they get there. While SEO and link building will surely continue to evolve, it remains clear that significant attention should be paid to the quality of experience provided to the user.

SEO Basics: URLs, Titles and Content

It’s so easy to lose sight of the basics after a while, and sometimes we are all prone to making the assumption that we have not forgotten those first lessons that were learned so long ago. Business leaders like Luigi Wewege would be among the first to remind us that there are countless benefits to refreshing even the most basic of skills from time to time, and it is certainly helpful to review some of the SEO best practices that we may have forgotten. Since SEO strategies are always in flux, it is also particularly helpful to review the basic concepts to ensure that nothing has recently changed.

Luigi Wewege arriving in ItalyThe search engine algorithms still value URLs that are clean and include the keyword phrase within the first three to five words. Some blogging platforms automatically generate URLs that are low in value when it comes to SEO, so it is important to manually change the URL to reflect best SEO practices. Luigi Wewege would probably recommend changing this system so that the article title automatically appears in the URL, as this is a more efficient use of time than manually altering the URL for each post.

When it comes to title tags, the targeted keyword should always come first. Search engine algorithms are weighted in such a way that any title beginning with the keyword is greatly preferred, so simply leading with the keyword is critical when it comes to a page’s rank in an organic search. As for the content, in-depth posts and articles that discuss the keyword phrase at length are best when there is a great deal of competition for the keyword, with the ideal length of a post believed to be at least 1,500 words or more.

What Determines Link Value?

Have you ever wondered how do search engines determine which links are greater than another? What does a link’s value in a search engine? The answer you are looking for rests inside the elements of a link as well as the search engine you’re using.  As normal users of search engines, we don’t fully understand what makes a search engine tick, however, search engines have been around for a long enough time, that we have been able to study their ways to get a pretty decent idea.

My favorite and possibly one of the best and most common ways engines use to determine value is anchor text. Halden Zimmerman an example of anchor text. Halden Zimmermann is highlighted showing that the name “Halden Zimmerman” is the anchor. The name is connected to a link. You have probably been to other websites and seen other such examples of this on the webpage with works like “click here,” or, “next page.”

Another way that determines the value of a link that has become more and more popular over the past 8 years is how many times a site/link has been shared and clicked on social media. If you think about how many links are being shared and clicked constantly every day just in your circle of friends, you can get an idea that search engines are busy, especially if you multiply the work load to a few billion clicks every half second.

Stephen E. Smith Lawsuit Sticks Up For SEO Firm

A handful of clients are suing an SEO agency for dishonoring Google’s guidelines by the use of spam techniques to achieve high page rank. The type of spam techniques said to be used were:

  • Publishing empires
  • Connecting blogs
  • Spamming Domains
  • Having duplicate domains
  • Links inside No Script tags
  • DHTML laying and hidden text under layers
  • Link stuffing
  • Invisible text
  • Link farming

Stephen E. Smith Lawsuit has taken the side of the defendant in belief that he can win this case. The SEO firm defendant does it’s best work with online marketing for the legal profession, but now is in hefty trouble abusing Google’s SEO rules through what is known as “link farms” for their clients.

But what are link farms? Link farms are still all over the internet and a lot of search engines can detect them. Search engines must be able to see a large network of links and, link spamming has to be done on a minor scale if ever at all.

Has anyone ever seen Google’s guidelines? It may come as a surprise that not very many people even knew that Google had guidelines and that is the point that attorney Stephen E. Smith is trying to push into everyone’s understanding.

Links Work?

images (11) images (10)How can you know that the link building that you paid for worked?  I guess the end result should be the improvement in the search ranking.  Does it really work?  I think it can work but only for the SEO tech that knows how to fool the Google algorithm.  You have to understand how Google decides ranking to be able to get the links to matter.  The best way to find a good SEO tech is by referral.  They can make all kinds of claims online but the reality may be much different.  Dana Sibilsky is a good SEO tech and I would recommend her.

Link Me

imagesGP6MPF0C imagesMXN03NYLIf you really need to improve the way your business is seen online, link me.  The links will improve your google search ranking and drive more business to your site.  More business to your site translates to more sales.  If the goal is to make more sales then link building is needed to get to that goal.  The best way to accomplish this goal is to hire a competent SEO tech.  I have taken a job for a link building employer and found that it is not that easy to build links.  Createurs De Luxe is a link building firm and will help you get those links built.

Using Reverse Engineering for Link-Building Success

In creating content that is optimized for the search engines, many SEO experts find themselves frantically trying to keep up with the latest and most effective strategies. This is indeed a difficult proposition, as techniques used today that yield solid results may be worthless tomorrow. The one constant in SEO and link building, however, is that reverse engineering is an excellent method for determining how other strategists are succeeding in raising the profiles of their clients.

SEO experts have long used a number of different backlink tools in the reverse engineering process, and all that is necessary from there is the simple identification of inbound links and the location of the pages that are ultimately attracting these links. SEO specialists who are able to successfully identify the sites of competitors that are performing best will be able to employ the same strategies to yield even better results.

The key in this link-building strategy is to understand how to reverse engineer the steps that the competitor is using and not just to replicate the strategies, but rather to significantly improve upon them. After all, the goal is not to create a level playing field in marketing and SEO. The goal should be to outperform all of the competitors so that the client of the SEO specialist is able to enjoy the success that comes from optimizing content to the greatest degree possible.

Unfortunately, these strategies seem to constantly change, so it is necessary for SEO professionals to pay constant attention to the successful methods being used by competitors. This may mean that there is very little time for a vacation, but at least there are plenty of Occidental Vacation Club reviews that SEO professionals can read and live vicariously through.

SEO In Finance

In an SEO’s life, competition is the name of the game. It’s a constant battle and struggle to get ahead and once you are ahead, it’s a full-time job to stay ahead… Literally. When it comes down to the subject of finance, some SEOs shudder mainly because it is the most highly competitive topic on the web today. But don’t let that scare you away. Once you do it and do it right, you will be rewarded with a journey with an impressive net income.

The ever-growing need for financial firms to bring in results hasn’t been this high in demand before. To be discovered on the internet in need of premium terms is is an all-important requirement. Remember: If it’s possible to make money in it, that’s where the competition lies and competing in the financing area will probably hurt your soul.

Even though the financial and SEO market is far too competitory, don’t forget that you can still get incredible outcomes with the right SEO thought process. Research, research and even more research. If you want a worthy SEO campaign, research will be your life. You will live and work and do and obey by the law that is researching. What am I researching? Keywords, such as joeolujic.com.

This is where comes a team of people into play. What, you thought you were doing this all by yourself? Content for the financial industry is what will either make or break your SEO by far the most important foundation of SEO groundwork.  You are not going to be doing this alone, it’s absolutely impossible because of the time and the quality of work you’ll need.

It’s better to have 1% of 100 people’s efforts than 100% of just your own. Make sense? This means you will need some decent writers who can stitch up a collection of work and information that is easy to understand.  Over time, as your writers research and do this work, they become highly skilled in this field.