How can you know that the link building that you paid for worked? I guess the end result should be the improvement in the search ranking. Does it really work? I think it can work but only for the SEO tech that knows how to fool the Google algorithm. You have to understand how Google decides ranking to be able to get the links to matter. The best way to find a good SEO tech is by referral. They can make all kinds of claims online but the reality may be much different. Dana Sibilsky is a good SEO tech and I would recommend her.
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In any endeavor, a goal-oriented approach is often best. In the world of SEO and link building, this is especially the case, especially when one considers that there are often very specific outcomes that are desired from the use of both SEO and link building.
Luke Weil has some thoughts on the goal-oriented approach as it relates to local SEO in particular. Weil, the CEO & Co-Founder at Andina Acquisition Corp., has noted that some of the link-building strategies that are often regarded as a mistake under the new search engine algorithms actually work better when the goal is to raise visibility in a local market.
The traditional line of thinking among many SEO specialists is that the newly adopted algorithms penalize link builders who target the so-called “low authority” sites. While this may sometimes be the case, it is not always. Link builders who do not make use of these local sites are doing their clients a disservice when the goal is local SEO.
One of the major benefits of utilizing these local links is the fact that these are unique links that many competitors will avoid for the aforementioned reasons. This will prove to be even more beneficial in providing greater results because there is a real reason for local sites to share local links.
In matters relating to link-building strategies, a careful, goal-oriented approach is bound to yield the best results for SEO. Strategies that take advantage of local sites are much more likely to achieve SEO goals that are local in nature.