Marlon Kobacker’s expertise regarding sustainability extends beyond the world of sustainable design and renewable energy, as the renewable energy expert also has a keen understanding of the best practices for highly effective SEO and link building. While acknowledging that SEO best practices must continually evolve in response to the newest updates to the ever-changing search engine algorithms, Kobacker also outlined the critical and consistently effective strategies many businesses overlook when developing an overarching plan for SEO and link building.
Keyword density and the inclusion of quality links will surely be key considerations going forward, but those concepts are among the many in SEO that are often subject to change. So even though it remains essential to focus on these concepts, it is also necessary to ensure equal attention is paid to those strategies that will remain consistently effective throughout each subsequent change to the search engine algorithms. Of those strategies, perhaps none is more critical than user satisfaction and engagement.
Since a search engine’s goal is to provide the user with the most relevant and high-quality links concerning a particular subject, the designers of the search-engine algorithms consistently value user satisfaction signals when making alterations. For businesses and SEO professionals, this means that websites must be designed so that users are not just drawn to the site but also remain engaged with the content they find once they get there. While SEO and link building will surely continue to evolve, it remains clear that significant attention should be paid to the quality of experience provided to the user.