Tag Archives: Marketing

Charles Lubbat Houston Texas

Inject Life into Your Startup with Proven Digital Marketing Strategies

Charles Lubbat Houston Texas

Marketing is an integral part of your business plan. It is just as important as product development. Marketing informs potential customers and builds loyalty. This process augments your sales pipeline. Connectivity and digital media have revolutionized marketing as we knew it. Digital technologies are constantly evolving. How we use technology affects our social interactions and lifestyles.

What Is Digital Marketing?

People are adopting new technologies quickly. This has forced businesses to find innovative ways to connect with customers. Digital marketing refers to advertising and creating awareness on digital media and related platforms. It involves running promotional and marketing campaigns on electronic media, primarily online. It utilizes search engines, social media, mobile applications, paid advertising and email among others.

Overview of Digital Marketing Strategies

Let us briefly look at a few of the strategies. Email marketing is a proven way to increase traffic to your sites and grow leads. It is an excellent option to maximize your return on investment. Statista reports that more than 2.5 billion people actively use email.

Similarly, the mobile platform is rapidly becoming the next frontier. To put it in perspective, there are close to five billion global mobile users. Your digital marketing strategy must work to optimize the interactions with mobile users.

Search marketing boosts your traffic and consequently sales. Search and social media marketing has also been proven to provide superior user engagements. This leads to higher lead conversions. Social media marketing augments your branding and visibility efforts.

Benefits of Digital Marketing

Digital marketing accelerates the growth of your small business. It offers new ways to connect with people on emergent platforms. What do you stand to gain from using digital marketing strategies?

  • It is a cost-effective strategy that gets results. Compared to traditional marketing strategies, digital marketing works at a fraction of the budget.
  • It levels out the playing field for both small startups and established brands. Marketing is slowly shifting focus from quantity and size to quality. A smart and well-executed digital strategy can be more effective than a big budget campaign from your competitors.
  • Enjoy a wider audience. There are more people online than those watching TV or walking on the streets. As connectivity and smart technologies improve, more people, as well as devices, are expected to come on board. This increases the exposure as you can target global customers.
  • Your campaign could go viral. Millions of users could share your message in a short period. This opens up new, lucrative, and unprecedented opportunities.
  • There is greater user engagement. This enables essential feedback that guides your campaigns and business strategy. In addition, information from the marketing campaigns is available for analysis and interpretation on a real-time basis. This empowers you to refine your promotional strategies quickly. Data analytics enables you to gain resourceful insight into consumer preferences. Consequently, you are in a better position to influence purchasing decisions.
  • Digital marketing improves your online reputation. This builds customer loyalty and boosts your potential customer base. It opens the door to the futuristic opportunities presented by the internet of things and other emergent technologies.


Digital marketing is a powerful strategy to grow your startup. A digital marketing specialist can empower your business to realize its potential. Charles Lubbat Houston Texas is an experienced business consultant. He offers effective digital marketing strategies that enable startups to cross the tracks to profitability and longevity.

A smart digital marketing approach sets your business apart from the competition. It allows you to build profitable long-term relationships with clients. Some digital marketing strategies are relatively inexpensive. This makes them an excellent choice for cash and bootstrapped startups.


Links Work?

images (11) images (10)How can you know that the link building that you paid for worked?  I guess the end result should be the improvement in the search ranking.  Does it really work?  I think it can work but only for the SEO tech that knows how to fool the Google algorithm.  You have to understand how Google decides ranking to be able to get the links to matter.  The best way to find a good SEO tech is by referral.  They can make all kinds of claims online but the reality may be much different.  Dana Sibilsky is a good SEO tech and I would recommend her.

Link Me

imagesGP6MPF0C imagesMXN03NYLIf you really need to improve the way your business is seen online, link me.  The links will improve your google search ranking and drive more business to your site.  More business to your site translates to more sales.  If the goal is to make more sales then link building is needed to get to that goal.  The best way to accomplish this goal is to hire a competent SEO tech.  I have taken a job for a link building employer and found that it is not that easy to build links.  Createurs De Luxe is a link building firm and will help you get those links built.

SEO to the Rescue

untitled (57) untitled (56) images (11)Nerds are not usually considered heroes but when SEO works for a business they sure are.  Well placed search engine optimization can be a great boost for a company with bad search ranking. It is a little technical to sell but the results speak for themselves.  It is best to use a reputable SEO tech and not pinch pennies.  The end result will be paid for in profits.  I am not a SEO tech but I know a good one.  Word of mouth is not good for these techs.  I don’t want my competition to use them. Eric Gonchar can hook you up with a good SEO.

SEO Changed Marketing And Business Forever

If you are a business owner, or maybe self-employed, getting started isn’t easy. You need traffic and traffic creates revenue. How is that done? Before the Internet, most businesses were made known simply by word-of-mouth advertising. A customer or client would do business with you and that client would tell their family and friends all about the business you run and the services you provide which, in time, provided more business from those who have heard about what you do.

Times have changed and because of this, businesses and the self-employed must adapt to the changes technology brings. One major change is the Internet as mentioned before. With the Internet and the help of SEO, marketing yourself hasn’t really been easier. But what is SEO?  SEO stands for Search Engine Optimization. An expert with SEO can make your website internally and externally more effective so that the search engines rank it higher in the search results than other similar websites like say, for example, your competition.

An example of someone who could use a SEO to market themselves would be UK Models on Twitter because as a model, you are your own boss in charge of what work you do. however, the unfortunate thing is that unless you are on the first page of the search results when potential agencies search for an available model, it’s not typical for the clients to find you. Of course, if your SEO is good at what they do, that shouldn’t be a problem and you will steal all the business from your competitor.