A handful of clients are suing an SEO agency for dishonoring Google’s guidelines by the use of spam techniques to achieve high page rank. The type of spam techniques said to be used were:

  • Publishing empires
  • Connecting blogs
  • Spamming Domains
  • Having duplicate domains
  • Links inside No Script tags
  • DHTML laying and hidden text under layers
  • Link stuffing
  • Invisible text
  • Link farming

Stephen E. Smith Lawsuit has taken the side of the defendant in belief that he can win this case. The SEO firm defendant does it’s best work with online marketing for the legal profession, but now is in hefty trouble abusing Google’s SEO rules through what is known as “link farms” for their clients.

But what are link farms? Link farms are still all over the internet and a lot of search engines can detect them. Search engines must be able to see a large network of links and, link spamming has to be done on a minor scale if ever at all.

Has anyone ever seen Google’s guidelines? It may come as a surprise that not very many people even knew that Google had guidelines and that is the point that attorney Stephen E. Smith is trying to push into everyone’s understanding.

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