Nerds are not usually considered heroes but when SEO works for a business they sure are. Well placed search engine optimization can be a great boost for a company with bad search ranking. It is a little technical to sell but the results speak for themselves. It is best to use a reputable SEO tech and not pinch pennies. The end result will be paid for in profits. I am not a SEO tech but I know a good one. Word of mouth is not good for these techs. I don’t want my competition to use them. Eric Gonchar can hook you up with a good SEO.