If you are a business owner, or maybe self-employed, getting started isn’t easy. You need traffic and traffic creates revenue. How is that done? Before the Internet, most businesses were made known simply by word-of-mouth advertising. A customer or client would do business with you and that client would tell their family and friends all about the business you run and the services you provide which, in time, provided more business from those who have heard about what you do.

Times have changed and because of this, businesses and the self-employed must adapt to the changes technology brings. One major change is the Internet as mentioned before. With the Internet and the help of SEO, marketing yourself hasn’t really been easier. But what is SEO?  SEO stands for Search Engine Optimization. An expert with SEO can make your website internally and externally more effective so that the search engines rank it higher in the search results than other similar websites like say, for example, your competition.

An example of someone who could use a SEO to market themselves would be UK Models on Twitter because as a model, you are your own boss in charge of what work you do. however, the unfortunate thing is that unless you are on the first page of the search results when potential agencies search for an available model, it’s not typical for the clients to find you. Of course, if your SEO is good at what they do, that shouldn’t be a problem and you will steal all the business from your competitor.

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