In any endeavor, a goal-oriented approach is often best. In the world of SEO and link building, this is especially the case, especially when one considers that there are often very specific outcomes that are desired from the use of both SEO and link building.
Luke Weil has some thoughts on the goal-oriented approach as it relates to local SEO in particular. Weil, the CEO & Co-Founder at Andina Acquisition Corp., has noted that some of the link-building strategies that are often regarded as a mistake under the new search engine algorithms actually work better when the goal is to raise visibility in a local market.
The traditional line of thinking among many SEO specialists is that the newly adopted algorithms penalize link builders who target the so-called “low authority” sites. While this may sometimes be the case, it is not always. Link builders who do not make use of these local sites are doing their clients a disservice when the goal is local SEO.
One of the major benefits of utilizing these local links is the fact that these are unique links that many competitors will avoid for the aforementioned reasons. This will prove to be even more beneficial in providing greater results because there is a real reason for local sites to share local links.
In matters relating to link-building strategies, a careful, goal-oriented approach is bound to yield the best results for SEO. Strategies that take advantage of local sites are much more likely to achieve SEO goals that are local in nature.