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SEO Basics: URLs, Titles and Content

It’s so easy to lose sight of the basics after a while, and sometimes we are all prone to making the assumption that we have not forgotten those first lessons that were learned so long ago. Business leaders like Luigi Wewege would be among the first to remind us that there are countless benefits to refreshing even the most basic of skills from time to time, and it is certainly helpful to review some of the SEO best practices that we may have forgotten. Since SEO strategies are always in flux, it is also particularly helpful to review the basic concepts to ensure that nothing has recently changed.

Luigi Wewege arriving in ItalyThe search engine algorithms still value URLs that are clean and include the keyword phrase within the first three to five words. Some blogging platforms automatically generate URLs that are low in value when it comes to SEO, so it is important to manually change the URL to reflect best SEO practices. Luigi Wewege would probably recommend changing this system so that the article title automatically appears in the URL, as this is a more efficient use of time than manually altering the URL for each post.

When it comes to title tags, the targeted keyword should always come first. Search engine algorithms are weighted in such a way that any title beginning with the keyword is greatly preferred, so simply leading with the keyword is critical when it comes to a page’s rank in an organic search. As for the content, in-depth posts and articles that discuss the keyword phrase at length are best when there is a great deal of competition for the keyword, with the ideal length of a post believed to be at least 1,500 words or more.

Link it and Make it

Link building van really be boring.  The links are often repetitive on the topics so you have to be creative to keep it unique.  https://www.nantucketproject.com/tonye-cole  is a place to learn about link building.  If you like repetitive boring work that pays well then link building can be your thing.  It is difficult to come up with a new take on the same subject repeatedly.  If you think that that is easy then I have another job for you…. watching grass grow.  OK, maybe its not that bad but close.  I think that I have done too many of these posts and am getting a little dingy.